Starting a business

Thursday, 19 April 2007

The Perfect Home Business - Is it right for you?

by Joyce Gowens

Does this sound familiar? You know that your job will never provide you with the lifestyle (lots of money, and lots of free time to enjoy it!) you desire. You know that starting your own business is the answer. You are constantly trying to think of a business you could do. What products could I sell? What could I invent? What do people need that I could provide? Where am I going to get the time to do this? How in the world am I ever going to find the best home-business for me?

You may have heard that if you can just find something you love, the money will come. Well, that's kind of true. You definitely want to pick something that has a market of paying customers but you also have to find something you enjoy.

The happiest people are the ones that are doing what they enjoy! What about you? Do you have a hobby that could be expanded into a small home business? Almost any type of hobby can be turned into a business with low start up costs. First, define your hobby. Is it something you are very knowledgeable about? Are you current and up to date? Would you be more successful on a local level? Is there anyone in your area with a similar business?

Finding the right business is crucial! You could work day and night, put in your 200% effort, and end up even more broke, if you choose the wrong business. The right home business, with the same effort could make you a fortune! Anyone can get into a business, there are literally thousands of them out there. Your goal is to find the business that you will enjoy doing the most.

When you start looking for a business, every business is a possibility. You will need to filter through all these possibilities until you have it narrowed down to your perfect home-business. This "filtering" is done through a Criteria List. This is a list of standards that each business must measure up to, or it gets tossed out!

Some people spend years dreaming about starting their own business. Many are simply unsure of the direction that they'd like to pursue if they took the chance and ventured out on their own.

Just how do you go about making such an important decision? Give yourself sufficient time to be able to formulate honest answers to the following questions.

  • What's my "heart's desire" when it comes to work? Think big! Or at least wide. If you're contemplating turning your interest in gardening into a career, expand your horizons to include as many forms of possible work in such a field as you can imagine; from as general as owning a retail garden center to as specialized as inventing and marketing a gardening tool to serve a unique niche such as elderly gardeners. Hand-in-hand with this question is one that often gets overlooked in the excitement associated with being an entrepreneur. Can you imagine doing such work for extended hours and to meet the approval of your customers/clients or would this potentially take away from the enjoyment you now have for such a passion/hobby?
  • Do I have the job skills necessary to be successful at such a business? While desire can be a strong driving force, one still needs to know how to drive to reach their goal. While it's not necessary to possess every skill needed for the business you're contemplating on opening, you at least have to identify such skills and determine if you have the time, energy, and/or resources to learn them and/or to ask for outside help in performing various tasks such as bookkeeping or marketing. Answering this question thoroughly also involves analyzing whether you have the right personality to get the job done. If you're not a "people person" and you're considering opening a beauty parlor in your home, you might want to re-evaluate if such a career is the best use of your capabilities.

Most successful entrepreneurs have a strong passion for their ideas or concepts. They know what they want and they know what they enjoy doing. Their work becomes their play. The secret to success in business is to find your passion. Know specifically what it is you want in life. You need to be certain that what you are doing is something that you really and truly want. This is not something that you should want, or that someone else wants. It is something that YOU personally really want.

Imagine you've found your business passion. Picture yourself running your very own dream business. You love every minute of it and your work becomes your play. Consider what effect this will have on your life - now and in the future.

There's no doubt that making the ultimate decision to be self-employed can be both liberating and frightening at the same time. When you go the extra mile and take the time to identify the line of work that will best suit you, you'll be able to appreciate the fact that, for every day you invest in making such an important decision, you'll potentially be adding quality years to the life expectancy of the business you've given birth to.

Research your hobby well and assume you will work very hard to get your first account or sale. Start small and set obtainable goals. Stay focused on your dreams until they are your reality!

About the Author

At we use team effort to provide the most enlightening and informative articles on the net. Joyce Gowens is Chief Writer, and Home Business Expert at The site offers home-based business start-up kits, online classes, e-books, chats and enthusiastic support for moms who want to have it all - a family and a career. Visit for more information. 26-June-2006